TELEKOM SMART FASHION SHOW

Idea, Concept & Creative Direction

Technology becomes Fashion. 
First Smart Fashion Show for Deutsche Telekom. Starting the first round of the Telekom Fashion Fusion Challenge in 2016, the CeBIT 
became the first public presentation of the new initiative. Seven dancers and modells together with three autonomous vehicles were showing smart fashion and devices of innovative designers and start-ups in the field  Fashion Tech.

Client: Deutsche Telekom
Agency: q-bus Mediatektur

Duration: 12min. 
Freq: approx. 12 shows/day
LED: 12 x 3,5 m curved

Some images courtesy of q-bus Mediatektur