DEUTSCHE TELEKOM
CEBIT 2016

CREATIVE DIRECTION Concept & Copy

Deutsche Telekom CeBIT 2016

CREATIVE DIRECTION Concept & Copy

Deutsche Telekom
Client

q-bus Mediatektur
Agency

Hannover Messe
Location

2016

For the CeBIT 2016 we developed an blooming environment following the motto title "Digital Spring". Flowers, apple trees and a giant kinetic blossom over the stage space made the trade stand a natural and fresh space. Continuing the process in becoming a lifestyle brand, Deutsche Telekom could present itself in a motivational, feel good environment, which is often the opposite at trade fairs.

With the digital spring idea on top, I created a fashion show that presented the latest innovations in the field of digital lifestyle, like smart fashion, wearables, and gadgets. The bloom of digital life was a 12 min show with 8 models/dancers presenting products and concepts from designers and start-ups from Berlin to NY. The show ran at least two times the hour for about 12 times the day (click here).

The overall screen design was following the shape of the giant blossom and appeared on every screen and LED. Besides the CD and Direction of the smart fashion show I supervised the overall screen design, the concept
development of the exhibits and developed the main concept of the stage, like the title Transforum which was mainly for top management talks and interviews around the subject digital transformation.