PAULSBAEG

CREATIVE DIRECTION, PRODUCTION

Paulsbaeg
Client

Paul Lorenz, Dara Sepehri
Producer

2013

Fashion Film for the Berlin-based sustainable accessoiries brand Paulsbaeg. For the first crowdfunding campaign I was asked to develop and produce a fashion film. Low on budget but with a lot of love we produced this clip in the almoststudios in Berlin within two days.

The main concept was to present the two main colors of the inner fabrics poppy and a light turkoise. For this we build the five movable panels, dancing with the two models.

Unfortunately nearly half of the material was junk after the first day, due to technical issue.