Creative Direction


For the Telekom Brand Presence at IFA 2016 in Berlin I was again entrusted with the creation of a fashion show to present the latest innovations in the field of fashion & technology and at the same time create and direct the stage concept for the trade stand in a whole. 

The whole stage concept had to be built around the subject of smart fashion and digital lifestyle. At the same time different products of the Magenta-Universe had to be presented in entertaining formats at several times during the week. The fashion show, as part of the whole stage show ran approx. 10 times the day and were often flanked interviews and presentation of finalists, project owner or curation.

Client: Deutsche Telekom
Agency: q-bus Mediatektur 

Duration: 4 min
6 dancers
Choreography: DayBee Dee


This was possible due to a block-concept, which had fixed and flexible parts. Interactive games and special guests like Christian Ulmen, Julian Bam, Philip Lahm and the team of the TV serial "4blocks" made the Telekom stage an entertaining and unusual place at the IFA. All of this was only possible because of a team of around 70 highly-motivated and experienced people.

Some images courtesy of q-bus Mediatektur